Have you noticed companies launching and fading away a year later? No, you haven’t; that’s why they didn’t last. The one good thing is that few people witness the embarrassment of such rapid failure. Only those on the inside see what happens and lament with their unsuccessful comrades in commerce, except some of these people are running lucrative businesses of their own. What’s the difference between success and failure?
SEO and Business
Search engine optimization is there to help people find you. Businesses compete with each other fiercely, especially firms carrying similar items like clothing for young people, shoe stores, restaurants, stationers, and books shops. Those who know an area well already frequent their favorites. Newcomers and tourists have yet to discover theirs.
Let’s start with an example: Philadelphia, PA. This is a popular American city full of history, culture, and opportunity. Students and their
families come to see Independence Hall, Independence National Historic Park, and the Liberty Bell. They associate the city with museums such as the National Museum of Jewish History and one dedicated to Rodin. Colleges and universities attract scholars and professors.
Alongside these many attractions are even more retail stores and eateries. Cafés, wine bars, pubs, and delis for customers’ attention. Owners of hotels and other forms of accommodation hope guests will fill their rooms. Is this a romantic get-away? Jewelers imagine couples will walk through their doors in search of romantic items.
How did you find and choose businesses to give your custom to? Each business offers something a little different from the rest. Those differences should feature in key words which are the most important words inside of content written about you on the internet. Did you know about content? You, or a marketing team working for you, write about the business.
Say you operate a little wine & beer store near JFK Plaza. Although it’s nearby, there is still the chance visitors will drive or walk right by without seeing it, their thoughts absorbed by American history. These individuals are going to celebrate another enjoyable day in Philadelphia back at the hotel with a bottle of wine in their room. Get their attention before they leave the building, or maybe before the arrive, by creating a landing page with a full address, contact details, and business title. Mention in the content that you are near JFK Plaza in Philadelphia. A tourist might find you simply by searching for these words or an app for tourists could alert visitors to your presence.
Encourage customers to create kind reviews on the internet. Ask them if they would consider writing something for your website, on their websites, or on a page that hosts reviews about many types of businesses. SEO experts might recommend adding incentives, but that’s up to the individual.
Reminders sometimes work without incentives; customers forget their views matter, even the negative ones. Give customers and potential clients a chance to see a respectful response to each of their complaints.
Start from scratch or use a template on Joomla et al. SEO professionals can show you how. Your Philadelphia website could include a map of the city if this is a business people will be visiting in person. Online stores don’t have to bother with that, but user-friendly e-commerce and customer service links like live chat and a phone number are important. Consumers want to see that your firm’s site is secured with SSL and virus protection. Ask for advice or even obtain website development services from someone who is skilled with SEO.
Social Media Maybe
It’s not everyone’s cup of tea, but business marketing in social media is different from personal use. Even if you have no interest in “friending” people, use Facebook and Twitter to boost content and enhance your reputation; to increase the number of “hits” a search engine encounters relating to your business and keywords.